2 years back, Volkswagen got the civil liberties to the Precursor name, which formerly worked as the name of an off-road SUV created by International Farmer till 1980. Currently we understand why VW was so thinking about the nameplate. VW is the most recent supplier wanting to capitalize the EV vehicle fad (kick-started by the similarity the Rivian R1T as well as Ford F-150 Lightning) as well as is reanimating the inactive badge to introduce a brand-new sub-brand that will certainly concentrate solely on the manufacturing of electrical vehicles as well as SUVs. We currently have our very first take a look at the sort of Precursors that VW intends to make.
Do not anticipate to see an electrical Precursor anytime quickly
The very first automobiles created under the Precursor sub-brand will certainly be an off-road-oriented vehicle as well as SUV. Certainly, the picture that Volkswagen gave along with the news revealed a set of automobiles with bumpy tires as well as total styles not different from the Rivian R1T pick-up as well as R1S SUV.
Despite the fact that the electrical truck/SUV sector will certainly see brand-new automobiles like the F-150 Lightning, GMC Hummer EV as well as SUV, Chevrolet Silverado EV, Chevy Sports Jacket EV as well as even more over the following couple of years, the existing landscape does not appear excessively crowded with selections. Nonetheless, there’s a long period of time in between currently as well as 2026, when VW forecasts the very first Precursor designs will certainly introduce. That may appear to place Volkswagen at a downside, however the car manufacturer has a lot of items as well as concerns to maintain them hectic during. The ID.4 is basically marketed out with completion of 2022 as well as the launch of the ID. Buzz minivan has actually been pressed back to 2024. It may not be such a negative concept, after that, that Volkswagen invests a little time figuring out its very own EV strategy prior to introducing a brand-new brand name.
It makes good sense to begin fresh
Volkswagen currently makes the Amarok body-on-frame vehicle as well as industrial automobiles in various other components of the globe, however the car manufacturer isn’t understood for its workhorses in the united state Hence, bringing a VW-branded offroad vehicle to our coasts was constantly mosting likely to be a hard suggestion. However the Precursor nameplate offers the brand-new sub-brand the chance to make a great impression, unburdened by the weight of the Volkswagen badge as well as with a good quantity of name acknowledgment amongst off-road fanatics.
Volkswagen is playing it clever by reanimating the Precursor nameplate for a brand-new line of off-road-focused electrical pick-ups as well as SUVs.