This summer season, Dodge produced a phone call to its follower base. It asked what it calls the “League of Muscle mass” to share material of their Dodge automobiles and also is currently including those items of material in its most current nationwide advertising campaign.
The car manufacturer launched the “The Actual League of Muscle mass” 60-second video clip today, which will certainly operate on television and also throughout its social networks networks. It includes shots of proprietors taking care of their cars and trucks, flaunting adjustments, and also, obviously, doing donuts.
” I have actually stated it previously, this brand name has to do with a lot greater than the cars and trucks we make, it has to do with individuals that drive them,” stated Tim Kuniskis, the Dodge brand name’s chief executive officer. “And also with over 13 million dedicated followers and also fans, and also expanding more powerful everyday, we intended to recognize and also thank our proprietors and also followers by making them and also their Dodge automobiles the face of our first-of-its-kind muscle mass nationwide advertising project.”
Dodge produced the telephone call to its follower base this summer season throughout the HWY 93 project, in which the car manufacturer “blazed a course throughout HWY 93 to commemorate this nation’s legendary muscle mass automobile society.” As component of the project, the brand name introduced the Dodge Hornet, the Battery Charger Daytona SRT, and also Challenger/Charger Last Telephone call versions.
Along the road, Dodge asked lovers to aid it discover fantastic social networks material by either reposting or sharing their video clips utilizing the #ThatsMyDodge and also #ad hashtags. The brand name states it was trying to find material that “display the special society of American muscle mass lovers.”
This suggested that, while it enjoyed to get video clips of donuts and also fatigues (shot on a shut training course), it additionally intended to see material flaunting exactly how individuals change their automobiles, exactly how they take care of their engines, exactly how they utilize their cars and trucks, and also also where they park them.
Introduced as component of Dodge’s “Never ever Raise” project, Dodge calls this a “first-of-its-kind muscle mass advertising project” that places its followers “in the vehicle driver’s seat.”